Solution Preview Please find the file attached. As you know, BrainMass is not an assignment-completion service. This response is meant to assist you in tackling your questions and to help you learn the material needed to understand the problems. It is located in San Francisco, California.
Solution Preview Please find the file attached. As you know, BrainMass is not an assignment-completion service. This response is meant to assist you in tackling your questions and to help you learn the material needed to understand the problems.
It is located in San Francisco, California. Gap Inc has five prime brands?
Gap Inc uses all the four types of segmentation strategies in order to segment its brands in a competitive manner. These are as follow: Gap Inc uses geographic strategy to segment the market on the basis of location, city, state, region and country.
Gap Inc uses segment the market on the basis of demographic variables like gender, occupation, family size, religion and race. For example, the marketing strategy of this company is to cater the unmet needs of the people of teenage in terms of apparels and accessories.
Gap Inc uses this segmentation strategy to market its brands according to the taste as well as preferences of the key customers. This segmentation strategy assists Gap Inc to select the target market according to their psychology, which further helps this company to group the customers in a more promising manner.
Apart from this, segmentation of the market on the basis of psychological attribute also assists Gap Inc to develop its marketing strategy by implementing emotional appeal Gap Gap Inc uses strategy to segment the market on the basis of the occasions, benefits and user rate.
This market strategy is not used in a frequent manner by the company. Linking of brands with Maslow's Hierarchy All the brands of Gap Inc fulfill the five leaves of Maslow's hierarchy by meeting the different requirements of the different levels.
Old Navy brand of the company comes in the category of first level of hierarchy, which is the basic need for example the price of this brand are set according to the income level of the medium family persons. This brand is lower priced and caters the needs of family clothing. Old Navy offers trendy and stylish clothes at the affordable price.
Gap, which is another brand of this company, also meets the needs of the people by offering the clothes of latest fashion and trend at reasonable prices Gap Gap brand of this company comes in the second and third hierarchy of the Maslow's theory.
Gap includes casual and active clothes, which attracts the people and assists them to show their professionalism as well as flair. Gap is recognized by the customers as the most apt option for the t-shirts and denim.
The designing of this brand reflects ten iconic style of America. It caters to the people of all age, which establish this brand as the lucrative brand.
Next to basic needs, there is esteem need in the hierarchy, which is fulfilled by the Banyan Republic brand. The esteem need consists of self-respect and self worth, so this brand can be considered as the best option to place in this category of the Maslow's hierarchy.
This brand offers casual clothes and lofty collections of personal care, shoes and accessories Case Study: Gap brand of the company uses undifferentiated strategy of marketing.
The company also uses concentrated marketing strategy for its Banana republic. Gap fulfills all the requirements of the wardrobe of the customers. Banana republic gives a luxurious image to its customer by offering quality apparels. For the Gap brand, the approach of mass marketing is used by the company David Answer 2 Differentiation strategy of Gap Inc Gap Inc uses differentiation strategy to market its brands by adopting the distinct approaches and marketing tools more effectively than its counterparts.
The company offers mainly four brands like Old Navy, Banana Republic, Gap and Piperlime to meet the different needs and expectations of the people. The marketing strategy of Gap Inc is based on the psychographic segmentation, which is developed on the basis of age, gender, income and personal attributes.
This marketing strategy assists the company to differentiate its brand from its competitors. The marketing strategy of the company is developed to offer different products under single brand name; for example the Gap brand of the company offers GapKids, babyGap, GapMaternity and gapbody.Gap Inc.
should supply and market their products, where they have the required demand for them. They should set up their base in the markets where there is a demand for the high quality goods, and should also keep in consideration the fact that these markets should be where the supply of raw materials for their product is easier.
ch # 7 Market Segmentation, Targeting and Positioning. STUDY. segmentation for unique needs. Gap analysis compares brands based on the importance and performance of their differentiating features and benefits.A gap analysis shows how customers perceive each of the brand's features and benefits as they a spread across the four quadrants.
Gap Inc. has mastered their impressively accurate niche marketing concept. What is niche marketing? According to Brandchannel’s glossary, Niche Marketing is marketing adapted to the needs, wishes and expectations of small, precisely defined groups of individuals.
Segmentation, Targeting, and Positioning Segmentation, targeting, and positioning together comprise a three stage process. Usually, this is the case only for commodities. In the concentrated strategy, one firm chooses to focus on one of several segments that exist while leaving other segments to competitors.
For example, Southwest Airlines. 1 What Is Gap Inc S Segmentation Strategy What Is Unique About Their Market Segmentation Strategy.
The Gap in Market Segmentation What is the point of market segmentation?Really, what is the point? As my Uncle Jim used to say, "If you throw enough dirt on the wall some of it is going to stick, ain't it?".
Strategy on market segmentation targeting and positioning of Starbucks A selling just the coffee was not their aim as the coffee was sold in the USA since 's (Starbucks case study).
Here in this case the Starbucks has developed a unique market position for their products because if a product is to be exactly same like the others on.